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  1. So…eBay has a problem with this site

    August 30, 2014 by Webster

    Within a day of relaunching this site I received a CEASE AND DESIST letter from eBay demanding that I abandon ebaylessonslearned.com or else they would sue me. Here’s what that looks like:

    We are writing concerning your registration of ebaylessonslearned.com which contains the famous eBay trademark.

    As you undoubtedly know, eBay is the leading provider of online person-to-person trading services and related goods and services. eBay adopted the name and trademark eBay in September 1995 and, since that time, eBay has actively used the eBay name and trademark in connection with its online trading and related services, including maintaining the web site www.eBay.com. The coined term eBay is one of the most famous trademarks on the Internet. eBay owns exclusive trademark rights to the eBay name in the United States and internationally, including related common law rights. Accordingly, eBay enjoys broad trademark rights in its name.

    eBay has made a substantial investment in developing and providing its services. As a result of eBay’s pioneering efforts and its devoting substantial effort and resources to providing only high quality services, the eBay name and trademarks are widely known among the consuming public worldwide, and the name and trademarks embody substantial and valuable goodwill.

    Accordingly, we were concerned when we learned of your registration of the ebaylessonslearned.com. As we hope you can understand, protection of its trademarks is very important to eBay. We have filed several successful federal court actions in the United States against companies and individuals employing the famous eBay trademark in their domain names, as well as numerous proceedings before the World Intellectual Property Organization’s arbitration panel. eBay prevailed in each case and the domain names at issue were all ordered to be transferred to eBay.

    In addition to the above, the United States Patent and Trademark Office (“USPTO”) has recognized the fame of the EBAY trademark and has, in the past, rejected a number of trademarks that have improperly incorporated the EBAY mark into them (such as “ebaysecurities”). Like your domain name, “ebaysecurities” incorporated the entire eBay trademark, adding only a generic term to eBay’s famous mark. The USPTO recognized that eBay is a famous trademark and denied registration of ebaysecurities. eBay is concerned that any use of the domain name in question, is likely to cause confusion as to whether you or your company’s activities are authorized, endorsed or sponsored by eBay when, in fact, they are not.

    We understand that you may have registered ebaylessonslearned.com without full knowledge of the law in this area. The Anticybersquatting Consumer Protection Act provides for serious penalties (up to $100,000 per domain name) against persons who, without authorization, use, sell, or offer for sale a domain name that infringes another’s trademark.

    While eBay respects your right of expression and your desire to conduct business on the Internet, eBay must enforce its own rights in order to protect its valuable and famous trademark. For these reasons, and to avoid consumer confusion, eBay must insist that you not use the domain name for any purpose, do not sell, offer to sell or transfer the domain name to a third party, and instead simply let the domain registration expire. In the meantime, the domain name should remain inactive and should not point to any content.

    Just to be clear, eBay does not desire to interfere with any legitimate business you may be conducting. We are simply asking that you offer those legitimate services under a name, mark and domain name that is not likely to confuse consumers to believe that your company on one hand and eBay on the other hand are related and/or affiliated.

    Please confirm in writing that you will agree to resolve this matter as requested. If we do not receive confirmation from you that you will comply with our request, we will have no choice but to pursue all available remedies against you.

    Sincerely,

    Edith
    eBay Legal Department

    So with that I’ve effectively retired the blog…but it will continue to hang here for a while.

    If you somehow managed to find this site and are curious to learn more please feel free to drop me a line…


  2. Back in the Game

    August 24, 2014 by Webster

    I made some radical life decisions toward the end of 2011 (nearly three years ago)…here’s what happened:

    • Dropped what I was doing and moved to Colorado (amazing decision)
    • Shifted focus from my online business to a new career
    • Stopped writing about my experiences with eBay/Amazon (and online sales in general)
    • Went snowboarding, camping, and brewery-touring a lot

    And so this site sat dormant for nearly three years. I’ve missed it, and I especially missed the original entrepreneurial experience that sparked it.

    Now it’s time to get back to work…and I’m excited to once again share the experiences along the way.


  3. High-Quality Photos Make a HUGE Difference

    November 2, 2011 by Webster

    It’s no secret that great photos will significantly increase your chances of a successful eBay sale…but sometimes I’m just left in complete and utter shock at the way people handle it.

    CLEARLY the pictures of the item are one of–if not THE–most important resources for a buyer. No matter how great of an item you are selling, your pictures will make an impact on the buyer’s purchasing decision and/or the bidding amount. So obviously…make them great.

    Here’s an example of a listing decision that left me completely speechless. This guy/group was selling a NEW (with tags) Bow Tie–certainly a classy item catering to a particular type of individual. Here is the picture he/they decided to use:

    how not to advertise a tie for sale

    This probably isn’t the most desirable image when you want a buyer to make a quick and easy purchasing decision. Probably better to aim for a response like “Nice!” or “That looks perfect!”

    This guy looks like he’s pretty upset with life, and he certainly doesn’t care what you think about the tie. The decision to use this picture is a direct reflection on the attitude and mindset of the seller. Why include this guy? Why not just take a close-up picture of the tie so people can see the detail?

    When I first started selling items in high quantities on eBay, I thought I was taking great photos. I used an iPhone 4 (which takes pretty solid photos) , incorporated an appropriate back-drop for each item, and made sure there was plenty of natural light. This turned out to work out really well.

    However, recently I noticed that some of my items (that I thought were awesome) weren’t selling. So I’d mark down the price…still no sales. I was dumbfounded. Then I decided to take new pictures with a high quality digital SLR camera. I have to admit, the item went from looking good/acceptable to looking amazing. With a higher level of detail and clarity in the pictures, some of those un-sellable items quickly sold for their original price. And all of the items with “new and improved” photos are gaining more traffic, more watchers, and more sales.

    Using this new camera turned out to be quite a bit more work than before, but I’ll never go back to the phone [2014 update…as you’re well aware, mobile phones have come a long way and will totally get the job done at this point].

    I realize that not all sellers are going to have access to a high-end camera for their eBay pics–all I’m saying is that it clearly makes a difference, and you should do whatever you can to take pictures that will WOW your potential customers.


  4. Super Helpful Shipping Supplies

    November 1, 2011 by Webster

    So on this blog and repeatedly on Twitter I’ve hyped up the use of a Label Printer (“thermal printer”) to increase your efficiency as an eBay seller. Well, I’ve got a handful of other supplies that I’d like recommend to save you time, worries, and any confusion as well.

    As an intro, it’s always best to know HOW you’re going to ship something when you list it on eBay. Not only do you need to know the costs involved with these extra supplies, but you need to be totally prepared to ship it as soon as the item sells. I frequently hear about sellers listing their items and then panicking when it comes to the actual logistics of shipping that item….and I don’t understand it.

    Below I’ve put together a quick list of some common shipping supplies, techniques, and key phrases that will help you as an eBay seller. Some of them require a single investment (for the lifetime of the product), and others require repeat purchases (as you’ll use them up). One thing to keep in mind is that most of these types of supplies will be cheaper on a PER-UNIT basis if you buy a higher quantity. It just comes with the territory.

    ebay scaleWeight Scale – This might seem like an obvious suggestion, but you’d be surprised how frequently sellers simply guess the weight of their products–OR maybe they’ll stand on their scale with and without the product in their arms. If that’s how you want to roll, go for it, but I’d recommend getting a small scale from another eBay supplier. I found one on eBay for $6. That’s right, SIX F@#$ING DOLLARS. It has a surface area of about one square foot and will weigh anything up to about 40 lbs. Clearly a no-brainer.

    bubble mailerBubble Mailers – You might be a little more familiar with these little gems. Now, you can buy individual bubble mailers at the Post Office or UPS store…but they will definitely try to rape you on the price (not worth it). Again, I recommend hitting up the eBay suppliers for some kind of bulk order. Maybe you need 1000, maybe you only need 10…but if you buy them from eBay suppliers you will be paying CENTS online, rather than DOLLARS at the store. The last time I needed these, I ordered 100 at about 13 cents a piece.

    poly mailerPoly Mailers – If you’ve ever ordered any type of clothing online, this is probably how it was sent to you. It’s a pale gray plastic bag with a polyethylene exterior…which provides excellent water, dirt, and puncture resistance. They come in all types of shapes and sizes, and are generally cheap to buy in bulk. The trick here is just knowing what they’re called (and truth be told, it took me quite a while to figure that out!).

    Tissue Paper – Sometimes you just need to dress up the appearance/arrangement of your packaging, and a little tissue paper can go a long way. If you’re selling an type of high-end luxury item, it’s a must. You want your buyers to know that you really care about the item, as well as their overall buying experience. Tissue paper can also help keep your items from shifting around as they travel from point A to point B. *Depending on what you’re selling, you could also simply include newspaper or thick wrapping paper to keep your items in place–golf clubs being a common example.

    Shipping Boxes – Whenever possible, I reuse boxes that I have laying around the house. However, sometimes you need specialty boxes to get the job done. For example, I recently sold a number of high-end athletic shoes on eBay. I didn’t want to just send the shoe boxes in a bag (which may cause some damage), I wanted to send each pair the same way that Zappos or Amazon or any other quality company would–in another bigger shipping box. To do so I realized that 15″ x 10″ x 6″ hit the spot just right. It turns out that U-Line has that, and they have pretty much any other shipping supply you could ever need. They can be a little more expensive than you like at times, but if you’re going for high quantity it’s still a pretty solid deal.

    I think that’s about enough for this post. There are tons and tons of other shipping supplies that you need to have on-hand as an eBay seller, but these are just some of the ones I find myself repeatedly using and purchasing.


  5. “Selling Manager Pro” Will Change Your Life

    October 25, 2011 by Webster

    Don’t even read this post. Just log back into eBay and pull the trigger on this thing. I’m dead serious. But if you’re curious as to why I’m so adamant about it, feel free to continue.

    First of all, you can try it out free for 30 days. I went ahead and decided to give her a little taste, and within a few minutes I was immediately sold. Go ahead and let my credit card roll in the very minor $16 cost per month when my trial is up. It’s well worth it. Here’s why:

    Organization – Once you enable SMP, you’ll immediately notice that your “My eBay” page has a whole new look. It’s now tailored to your role as a seller rather than a buyer. Notable features include the At A Glance Table, which shows your sales volumes over the previous 24-hrs, 7 days, 30 days, 90 days, and 120 days. Hell yes. You’ll also get a snapshot of your current Sold Items standings from the previous 90 days–what’s been sold, what’s awaiting payment/shipment, what’s in the resolution center (in case someone’s dropping the ball on payment), and how your product/inventory categories measure up (in case you also have an eBay store). Also awesome. You’ll also get a look at your listing activity, to-do’s and alerts, and be able to quickly manage your eBay store–I particularly like that it shows you who actually subscribes it. All extremely handy information that you’re interested in the moment you log in to eBay.

    *Note: Most of these features are also available in the “Selling Manager” option, which is free. At the very LEAST, you should enable the basic selling manager.

    Bulk Edits – Did you accidentally set all of your listings to allow international shipping? Need to change the handling time to 3 days instead of 1? Maybe you picked the wrong Product Category for a handful of your listings? No big deal. Now you’ve got a little check box next to each of your active listings, which allows you to select multiples and then choose Edit… –> Edit Selected (#)…. From there you can change just about any aspect of those listings. Or all of your listings. Instead of taking up half of your day it only takes about 30 seconds. SHAPOW!

    Automation options – Alright, this might sound like a bit of a cop out, but once you’re selling a lot of items it will be a huuuuuge help. You can create automated feedback options for your sold items–either when someone pays you for that item, or after they hit you with positive feedback first. You can list as many different variations of “THANKS!” as you want. Before using this feature, I pretty much included the same types of responses anyway. Sure, some buyers might deserve a little more personalized message than others, but at the end of the day it’s really just about the positive feedback stamp you’re providing each other. You can also create automated emails to the buyer when payment is received and their item is shipped, as well as schedule certain listing to automatically recur or relist if they don’t sell. Sweet right?

    Sales Metrics – SMP also allows you to create business reports to analyze/measure your performance AND export your sales data to Quickbooks. When it’s time to put on your CFO hat, this information will be crucial. Now I’ll be honest, I haven’t used these features through and through (and I’m assuming PayPal does a great job integrating with Quickbooks as well), but I plan to cover this in more detail in a later post.

    A couple other things you should know — if you are planning to have an eBay Store, you will automatically get Selling Manager Pro for free with a Premium Store Account. The thing is, a Premium Store costs $49.95 a month–whereas a Basic Store is only an additional $15.95. One of the main differences there is that your Fixed Price listings for a Premium store are only 5¢, while they’ll be 20¢ in the Basic Store. Depending on how many listings you plan to make each month…well, I’ll let you do the math, but it may make more sense to just go with the Premium guy.

    Okay fine I’ll do the math. If you’re listing more than 120 Fixed Price items per month, you’ll save money with a Premium Account. The difference between a Premium Store ($49.95) and Basic Store + SMP ($31.90) is $18.05. You’ll spend 15¢ less on each listing with a Premium Store, so $18.05 / $0.15 is just over 120 listings. You’re welcome, and I need a drink.

    More to come on this topic, I’m sure. For now, just do it, and if you’re digging it, be sure to check out the Selling Manager Pro User Guide.


  6. Always Include A Packing Slip / Thank You Note

    October 21, 2011 by Webster

    Some buyers could really care less if you include a thank you note with their package, but [in my opinion] you should ALWAYS throw one in anyway. Here’s why:

    Generally, people tend to appreciate the extra effort. Even though your note may not be totally personalized, you’re at least letting them know that you care about their overall experience. All it takes is a big, bold “THANK YOU”, and perhaps some steps to take if they’d like to contact you for any reason. It’s the LEAST you could do from a customer service standpoint–and I think it’s best to try to mimic Zapposculture of WOW any way you can (which also means beating expectations at every level possible).

    A quick note to the buyer also gives you the opportunity to actually ASK for positive feedback. Honestly, I don’t consider this a big deal at all. It’s like a little reminder to the customer–Hey man, everything cool? Totally happy with that purchase? Okay, just making sure…. And then they’ll be like, Oh yeah, yeah you’re totally right, my bad. Let me hit you with some kind words and 5 stars in every possible category. At least that’s how I imagine it goes down. As soon as they give me that positive feedback, I return the favor immediately. I guess it’s just may way of saying…you go first, please.

    Another obvious reason to include thank you notes in your packages…is the opportunity to re-market yourself! Think about it–how many times do you think the buyer is really impressed enough to take the time to go back and find you, the seller, and see what else you have available. It’s too laborious, and let’s be honest, people are lazy (myself included). With a quick note, you can remind them WHO YOU ARE and WHERE TO FIND YOUR STUFF. So easy, and in some cases very much appreciated by happy customers. Why wouldn’t you do this?

    As a final thought…we all know it would be really nice if you could ALWAYS include personalized information regarding each transaction. Item numbers, purchased/shipped dates, item descriptions, first/last names, etc would all be awesome to utilize as a seller. But at the end of the day eBay does an excellent job keeping track of all of this information already. It’s just not necessary to go into that much detail. Plus you’re just printing out more paper and using more ink. A simple, concise, and considerate message that speaks to ALL of your potential customers will work, and it’s almost sure to bump up your sales performance and feedback ratings.


  7. Nobody Likes To Pay For Shipping

    October 4, 2011 by Webster

    So don’t charge for it.

    That’s right, I’m telling you if at all possible you should never charge your customers for shipping (the only exception being international orders). There are several reasons why I’m advocating this.

    First – It’s pretty easy to build some or all of your shipping costs into the price of the item anyway. If your item costs $4.95 to ship, just tack that amount on to the cost of the item. OR just go a bit lower and undercut your competition. Most buyers out there can do the math in their head (I hope) and will easily see your price TOTALS are identical (or preferably less) than comparable products. Might give you a slight advantage.

    *I realize that this principle only really applies to Fixed Price listings, but in my experience auction participants will usually add a little cushion to their bids BECAUSE of the free shipping. There’s probably some kind of fancy psychology term that applies to this kind of buying behavior, but basically they’ll help you out without even knowing it. Bidders are strongly committed to winning that item…and won’t let an extra $5-10 stand in their way–especially since so many other sellers are charging for it anyway.

    Second – Buyers are more attracted to it. Your item will get more attention and you’ll be perceived as the preferable (and more professional) choice next to the guy who’s charging for the exact same thing. If I’m buying an item on eBay and the seller charges some random number for shipping, the first thought through my head is…How much is this guy skimming off the top of this shipping cost?. With free shipping, you eliminate any of those questions for the buyer. The total price is as cut and dry as it can possibly be, and I like to think that buyers appreciate that.

    *This is especially helpful for auction-style listings. You want to get as many eyeballs and early bids on your products as possible…and early bids ultimately mean more traffic, more bids, and a higher sale price.

    Third – When your buyer comes back to give you positive feedback, eBay AUTOMATICALLY gives you 5 stars in the Shipping and Handling Charges category. The buyer can’t even make a selection–it’s grayed out at 5 stars. Pretty sweet, right? Yes, definitely, because high feedback in ALL categories is CRITICAL as a seller, which I plan to write about in a later post.

    *Here’s another fun fact–you also receive 5 stars in the Shipping Time category if your item arrives before the expected delivery date. So if your tracking info shows that the item is delivered earlier than eBay estimates (handling time + shipping service/method average), you get another automatic 5 stars. As long as you’re a solid communicator, that only leaves the Item As Described category to worry about.

    To be honest, I was a little reluctant to offer Free Shipping at first (as I’m sure you are), but now it’s a no-brainer. At the end of the day it only translates to more traffic, higher feedback, and in some instances even more money than if you charged for it.


  8. Too Legit

    September 28, 2011 by Webster

    This whole eBay experiment is starting to scare the hell out of me. Why? Because it’s no longer an experiment. It’s working too well. I’ve created a monster. And now I’ve got to face reality and starting getting serious with it. I can’t keep pretending that my personal PayPal account will actually work in the long-term. I’m making terrible decisions like purchasing supplies and equipment under my own name. I’ve got taxes to worry about in a few months. Our pets’ heads are falling off. The list goes on.

    However, I am aware of what I need to do to legitimize the business and get organized. Here’s my current to-do list to start cleaning up my mess.

    1. File for an LLC with the state (legitimize the situation)
    2. Set up a business checking account (separate from personal finances)
    3. Acquire accounting software (shoot myself in the face)
    4. Use accounting software as though I have severe OCD (and find PayPal integration tools)
    5. Talk to a CPA?
    6. Get a P.O. Box?

    To be honest, I should’ve done this on day 1. Probably prior to day 1. All those posts I made about purchasing supplies and equipment to save time/money…could’ve counted as business expenses to write off at the end of the year. Instead they’re just lost purchases I’ve made for myself prior to legitimately starting the business. But what can you do?

    Also, in 2012 PayPal is going to start reporting all user transactions to the IRS. Not that this news changes anything in terms of accountability and ethical decision-making, but it’s certainly something worth noting if you’re an occasional eBay seller.

    As far as #5 and #6 being questionable to-do items…I think that talking with a CPA right now would serve as a helpful and precautionary task that will help me down the road. I’m sure the guidance and insight acquired from a CPA would be extremely beneficial, both throughout the business year and during tax season. I hope to dedicate a post toward this experience soon.

    The P.O. Box would just change my return address from my residence to an anonymous. I’m not sure that this would enhance or degrade my appearance as a legitimate seller, but it may be something worth looking into. At least until I can buy a giant warehouse and some of those cool palette movers you see at Lowe’s and Home Depot, which deep down everyone secretly wants amiright?

    Of course, all of these action items cost money. Quite a bit of money actually. But in most cases they’re just one-time set up fees, and once they’re all established I’ll have a much clearer head on my shoulders and be fully confident with the road ahead.


  9. Going Global?

    September 23, 2011 by Webster

    Every once in a while, someone out there asks:

    “Hello. Do you ship to [__extremely obscure Asian country__]? If so how much it cost?”

    My general response is an internal *sigh*…dammit. I REALLY want to be the best and most flexible seller possible. But truth be told, shipping internationally is generally more trouble than it’s worth. Here’s why:

    Super High Shipping Costs — This should not be a surprise. Your package needs to go a looooong way, through customs bureaus and possibly different shipping services. Those additional costs add up FAST, so you’ll probably just end up wasting 10 minutes to tell the guy it will cost $50 just to ship the box (which is clearly a deal-killer). **Go ahead, try out this International Shipping Calculator if you want, but it almost always spits out arm+leg caliber figures.

    However, USPS does offer international flat-rate boxes & envelopes that can be relatively reasonable. Like the commercial says, if it fits–it ships, so definitely make use of that. Also note that it costs a little less to ship to Mexico or Canada.

    If you do decide to move forward, you just need to notify the buyer of the increased shipping cost and be sure to include it in a new invoice to complete the transaction. It’s really not a big deal, except for the…

    Extra Work Involved — First, you’ll be prompted to fill out a US Customs Form. You can walk through this process online and just print it out, or fill it out by hand. Also not a huge deal, but some of the criteria may have you scratching your head regarding the description/value/nature of the shipment.

    Then you have to deal with the lines at the post office. I know, wah wah wahh…but depending on your luck, this could take between 5 minutes and what feels like an entire afternoon. Usually with a crying baby behind you and several people ahead of you who take ten minutes longer than normal. It’s miserable, and you know it.

    Other aspects to keep in mind:

    • You might end up paying extra excise taxes for your “exports”
    • Tracking ID Numbers only go so far as the USPS services go…so there really isn’t any delivery confirmation
    • You run a higher risk of the package getting damaged or lost along the way

    So really, in the end it’s up to you. If someone in Hong Kong is willing to pay the shipping costs and happens to want some of your less-wanted items you’ve been dying to get rid of…then yeah, go for it. But if this person is asking you for a discount or any kind of favor…I say avoid it.

    My stance on this may change in the future, but for now my listings state that I DO NOT provide international shipping of any kind. The thing is…a lot of people ask all the time anyway. And sometimes I say yes. It really just comes down to whether or not you think it’s worth it.


  10. Multi-Order Shipping Is #WINNING

    September 21, 2011 by Webster

    To quote Shooter McGavin, here’s a free lesson:

    If you’re selling a lot of items at once, use PayPal’s MultiOrder Shipping Tool.

    PayPal MultiOrder Shipping Options

    It’s super easy and a HUGE time-saver, but there are a few things you need to know to know to make the process as care-free and seamless as possible.

    MultiOrder Shipping Link

    First you need to know how to get there. To do so, just log in to your PayPal account and look on the right side of your screen (adjacent to your recent transactions on the main My Account page). It’s right there under My Account Tools. This might seem extremely obvious, but I always seemed to rush through the process without noticing it until a friend pointed it out to me. If you know me personally, this would not be a huge surprise to you (as I wander through life obliviously ignorant of many common-sense practicalities). Hopefully you don’t share this affliction, but sometimes we all need a little hand-holding.

    After you click on the link, a new full-screen window will open with a list of all your “ready to ship” items. If this the first time using this tool, you might need to import your items from eBay…but usually they just show up automagically. Also, if at any time there are items there that you’ve already shipped (which can happen), just delete them from the list. Don’t worry about it, you’ll be fine–and if you accidentally delete something that DOES need to be shipped, you can just look up your deleted items and quickly re-trace your steps. No sweat.

    A couple other things to keep in mind…

    If you’re using a label printer (which you should), be sure to select it from the drop-down menu at the top before finalizing the process. Otherwise you’ll waste a bunch of labels when it tries to print as though it were on a 8.5″ x 11″ piece of paper. I struggled with this at first, and if you accidentally DO choose the wrong printer, you CANNOT go back and correct it. Just switch to a regular printer, deal with the cutting and taping BS for those labels, and move on. You won’t repeat your mistake again after that, I promise.

    Also, if a lot of your items end up going out with similar weight/dimensions/shipping-methods, you can create and apply presets to help speed up the process in the future. For example, right now I’m selling A LOT of items via USPS First Class Shipping, and they’re all 3 ounces (size dimensions don’t matter with First Class Mail). To print them all at once, I just highlight all of the similar items (hold the Command/Control button and click each one), and then choose the “Apply Preset” drop down option that coordinates with those items. You only need to create the preset once and give it a memorable name. It will stay there forever until you decide to delete it.

    Now, instead of taking 2-3 minutes to print out each label individually, it only takes 2-3 minutes to print BOATLOADS of shipping labels. It’s one of the most convenient tools I’ve found throughout my experience as an eBay seller, and I highly recommend using it.

    **One last note. The MultiOrder Shipping Tool also automatically generates packing lists, receipts, and what-goes-where address lists. You don’t have to print any of them out, but it’s another cool and useful feature of the tool (and keeps me from creating another nightmarish label-swapping scenario).